Job Details

Job Summary:

We are seeking a proactive and results-driven Lead Generation Specialist to support our sales pipeline by identifying, qualifying, and nurturing prospective clients. This role is crucial for generating high-quality leads that align with our target audience and business goals. The ideal candidate will have strong research skills, an understanding of digital tools, and a passion for connecting with potential customers.

Key Responsibilities:

• Lead Research & Identification
  Conduct market research to identify potential clients and key decision-makers
  Build and maintain a pipeline of qualified leads through various channels (email, LinkedIn, CRM, cold calling, etc.)

• Outreach & Engagement
  Initiate outbound communication to engage prospects via email, phone calls, and social media
  Qualify leads based on fit, interest, and buying potential

• CRM & Data Management
  Maintain accurate and up-to-date lead records in the CRM system
  Track all outreach activities and ensure follow-ups are timely and strategic

• Collaboration with Sales & Marketing Teams
  Work closely with the sales team to hand off qualified leads and ensure seamless transitions
  Collaborate with marketing on campaigns and strategies to attract ideal customers

• Performance Tracking & Reporting
  Analyze lead generation effectiveness and provide regular reports on KPIs
  Offer insights and suggestions for improving lead generation tactics

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (preferred)
• 1–3 years of experience in lead generation, sales support, or outbound marketing
• Experience using CRM systems (e.g., HubSpot, Salesforce, Zoho)

Preferred Skills:

• Strong research and data-mining abilities
• Excellent communication and interpersonal skills
• Ability to handle rejection professionally and persistently follow up
• Familiarity with email marketing, LinkedIn outreach, and cold calling strategies
• Results-oriented with a passion for driving growth

Why Join Us:

• Work in a fast-paced, growth-driven environment
• Be part of a supportive and innovative sales and marketing team
• Competitive salary plus performance-based incentives
• Opportunities for learning, development, and career progression

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field (preferred)
• Relevant certifications in lead generation, sales, or digital marketing are a plus

Experience:

• 1–3 years of experience in lead generation, business development, inside sales, or outbound marketing
• Proven ability to identify and qualify sales leads through various channels
• Experience working with CRM platforms such as Salesforce, HubSpot, Zoho, or similar

Technical Skills:

• Proficiency in CRM tools, email marketing platforms, and lead generation software
• Familiarity with LinkedIn Sales Navigator, Google Sheets/Excel, and automation tools (e.g., Lemlist, Apollo, Hunter)
• Understanding of sales funnels, B2B/B2C outreach strategies, and pipeline management

Core Competencies:

• Excellent verbal and written communication skills
• Strong research and data analysis abilities
• Effective time management and multi-tasking skills
• Comfortable with cold outreach (emails, calls, DMs) and following up on leads
• Detail-oriented with a results-driven mindset

Soft Skills:

• Persistent, proactive, and self-motivated
• High level of resilience and adaptability
• Ability to work independently and as part of a team
• Strong interpersonal skills and a passion for customer connection
• Willingness to learn and adapt to changing technologies and markets

Additional Requirements:

• Ability to meet weekly/monthly lead generation targets
• Flexibility to work across different time zones if targeting global markets
• Knowledge of SEO, content marketing, or PPC is a plus (not mandatory)
• Strong understanding of the company’s target market and value proposition