Job Details

Job Summary:

We are looking for a data-driven and creative Email Marketing Specialist to lead the planning, execution, and optimization of email campaigns that engage, nurture, and convert our audience. The ideal candidate is detail-oriented, skilled in marketing automation, and passionate about creating high-performing email content that aligns with brand goals and customer needs.

Key Responsibilities:

• Campaign Management
  Plan, create, and execute email marketing campaigns including newsletters, promotions, onboarding sequences, and drip campaigns.

• List Segmentation & Targeting
  Segment subscriber lists to deliver personalized and relevant content based on user behavior, preferences, and demographics.

• Email Design & Copywriting
  Design visually appealing emails (using drag-and-drop editors or HTML) and craft compelling subject lines, CTAs, and body content.

• Automation & Workflows
  Build and manage automated email journeys for lead nurturing, retention, abandoned carts, post-purchase follow-ups, etc.

• Performance Tracking
  Monitor key metrics such as open rates, click-through rates, conversions, and unsubscribe rates; provide regular performance reports and insights.

• A/B Testing & Optimization
  Conduct A/B tests on subject lines, content, send times, and design elements to improve performance.

• Compliance & Best Practices
  Ensure compliance with GDPR, CAN-SPAM, and other email marketing regulations; maintain healthy sender reputation and list hygiene.

• Cross-Functional Collaboration
  Work with designers, copywriters, product teams, and digital marketers to ensure cohesive messaging and campaign alignment.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or related field
• 2–4+ years of experience in email marketing or CRM marketing
• Proficiency in email marketing platforms such as Mailchimp, Klaviyo, HubSpot, Salesforce Marketing Cloud, or similar
• Strong understanding of email marketing metrics, deliverability, and list management
• Experience with marketing automation, customer segmentation, and personalization
• Basic HTML/CSS skills for email formatting and customization
• Excellent writing and proofreading skills with attention to detail

Preferred Skills:

• Experience in eCommerce, SaaS, or subscription-based marketing
• Familiarity with SMS marketing and omni-channel campaign integration
• Design skills using tools like Canva or Adobe Creative Suite
• Knowledge of CRM platforms and database management
• Certifications in email marketing or digital marketing (e.g., HubSpot, Google)

Why Join Us:

• Be part of a growing team with real impact on customer experience and revenue
• Collaborate with creative, strategic professionals in a fast-paced environment
• Access to training, development, and marketing tools
• Competitive salary and flexible working conditions

Education:

• Bachelor’s degree in Marketing, Communications, Business, Digital Media, or a related field
  (Equivalent work experience may be considered in place of a degree)

Experience:

• 2–4+ years of hands-on experience in email marketing, CRM, or digital marketing roles
• Proven success in planning and executing email campaigns across different stages of the customer journey
• Experience with A/B testing, list segmentation, automation workflows, and performance optimization

Technical Skills:

• Proficiency in major email marketing platforms such as:
  • Mailchimp, Klaviyo, HubSpot, ActiveCampaign, Salesforce Marketing Cloud, or similar
• Familiarity with:
  • Email automation and drip campaigns
  • Customer segmentation and personalization
  • Basic HTML/CSS for email formatting and editing
  • CRM and contact database tools
• Strong understanding of email KPIs (open rate, CTR, bounce rate, unsubscribe rate, etc.)

Analytical & Strategic Skills:

• Ability to interpret campaign metrics and generate actionable insights
• Strong knowledge of email marketing best practices, including sender reputation, deliverability, and inbox placement
• Experience with A/B testing strategies and using data to inform decisions

Creative & Communication Skills:

• Strong writing, editing, and proofreading abilities
• Understanding of tone, voice, and brand consistency
• Eye for clean, engaging email layouts and attention to detail
• Ability to collaborate with design, content, and marketing teams

Compliance & Regulations:

• Knowledge of email marketing laws and regulations (e.g., GDPR, CAN-SPAM)
• Commitment to maintaining list hygiene and data privacy

Soft Skills:

• Highly organized and able to manage multiple campaigns simultaneously
• Proactive, self-motivated, and results-oriented
• Strong time management and problem-solving abilities
• Comfortable in a fast-paced, data-driven environment

Preferred Qualifications:

• Experience with SMS marketing or multi-channel automation
• Certifications in email or digital marketing (e.g., HubSpot Email Marketing, Google Digital Garage)
• Experience in eCommerce, SaaS, or B2B/B2C environments
• Familiarity with graphic design tools like Canva or Adobe Creative Suite