Job Details

Job Summary:

We are seeking a creative, analytical, and forward-thinking Brand Strategist to lead the development and execution of branding strategies that enhance our company’s image, drive customer engagement, and support long-term growth. As a Brand Strategist, you will work closely with marketing, design, and product teams to ensure consistency in brand messaging and positioning across all channels and touchpoints.

Key Responsibilities:

• Brand Development & Positioning
  Define, develop, and refine the company’s brand voice, identity, and value proposition
  Conduct market and audience research to inform brand direction and competitive positioning

• Strategic Planning
  Create and implement brand strategies aligned with business goals and market trends
  Identify opportunities for brand growth, expansion, and differentiation

• Collaboration & Communication
  Work cross-functionally with marketing, creative, product, and sales teams to ensure brand consistency
  Communicate brand guidelines and ensure adherence across all departments

• Campaign & Content Support
  Assist in the creation of marketing campaigns, content strategies, and storytelling initiatives
  Ensure brand consistency across digital, social media, print, events, and internal communications

• Market & Consumer Insights
  Analyze customer behavior, competitor activity, and industry trends to guide brand initiatives
  Use insights to shape campaigns, visuals, and messaging that resonate with target audiences

• Performance Monitoring
  Track brand performance metrics such as awareness, perception, and engagement
  Report on campaign effectiveness and recommend adjustments as needed

Qualifications:

• Bachelor’s degree in Marketing, Communications, Branding, Business, or a related field
• 3+ years of experience in branding, marketing strategy, or communications
• Strong portfolio of successful brand campaigns or projects

Preferred Skills:

• Exceptional storytelling, writing, and verbal communication skills
• Strong understanding of branding principles, consumer psychology, and market segmentation
• Proficiency in branding and marketing tools (e.g., Adobe Creative Suite, Canva, brand asset management platforms)
• Analytical mindset with experience using research tools and interpreting data
• Ability to manage multiple projects and meet deadlines in a fast-paced environment
• Creative, innovative, and strategic thinker with attention to detail

Why Join Us:

• Be a key voice in shaping a growing and dynamic brand
• Collaborate with a passionate and creative team
• Enjoy a supportive environment that values innovation and big-picture thinking
• Competitive compensation, benefits, and career development opportunities

Education:

• Bachelor’s degree in Marketing, Branding, Communications, Business Administration, or a related field
• A Master’s degree (MBA or similar) or certifications in Brand Management or Digital Marketing is a plus

Experience:

• 3–5 years of experience in brand strategy, marketing, advertising, or a similar role
• Proven track record of building and managing successful brand strategies or campaigns
• Experience working in a cross-functional team environment (e.g., with designers, content creators, product teams, etc.)

Core Skills:

• Strong understanding of branding principles, market positioning, and consumer behavior
• Excellent storytelling and copywriting skills
• Knowledge of both traditional and digital marketing channels, including social media, content marketing, and email
• Analytical ability to interpret market research, customer insights, and campaign performance data

Technical Skills:

• Proficiency in branding and marketing tools such as:
  • Adobe Creative Suite (Photoshop, Illustrator, InDesign)
  • Canva, Figma, or other design platforms (basic proficiency)
  • Google Analytics, SEMrush, or other brand and market analysis tools
  • Project management tools (e.g., Asana, Trello, Monday.com)

Soft Skills:

• Strong creative thinking and problem-solving abilities
• Excellent verbal and written communication skills
• Detail-oriented with strong organizational and project management capabilities
• Ability to collaborate effectively with teams across departments
• Flexibility and adaptability in a fast-paced, evolving environment

Preferred Qualifications:

• Experience working in an agency setting or across multiple brands is an advantage
• Understanding of UX/UI and how it relates to brand experience
• Familiarity with SEO, content strategy, and digital branding trends
• Ability to conduct and apply qualitative and quantitative market research