Job Details

Job Summary:

We are looking for an experienced and strategic Marketing Manager to lead and execute marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role requires a creative thinker with strong analytical skills, excellent leadership abilities, and a deep understanding of both traditional and digital marketing channels.

Key Responsibilities:

• Strategic Planning
  Develop and execute comprehensive marketing strategies aligned with company goals, brand vision, and target audience.

• Team Management
  Lead, mentor, and manage a team of marketing professionals including content creators, designers, and digital marketers.

• Campaign Development
  Plan, implement, and optimize multi-channel campaigns (digital, print, email, social media, PR, events) to drive traffic, leads, and conversions.

• Content & Messaging
  Oversee content strategy and ensure consistent brand messaging across all platforms and customer touchpoints.

• Budget Management
  Manage the marketing budget, allocate resources effectively, and ensure a positive return on investment (ROI).

• Analytics & Reporting
  Track KPIs, analyze campaign performance, and generate reports with actionable insights to inform future strategies.

• Brand Management
  Maintain and elevate brand positioning, tone of voice, and visual identity across all marketing efforts.

• Collaboration
  Work closely with sales, product, creative, and external agencies to align marketing initiatives with business objectives.

• Market Research
  Conduct competitive analysis, market trends research, and customer feedback analysis to inform strategy and innovation.

Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (Master’s degree or MBA is a plus)
• 4–7+ years of experience in marketing, with at least 2 years in a managerial or leadership role
• Proven success in planning and executing integrated marketing campaigns
• Strong understanding of digital marketing, social media, SEO/SEM, email, and analytics tools
• Proficiency in platforms such as Google Analytics, HubSpot, Meta Ads Manager, and CMS tools
• Excellent written and verbal communication skills
• Strong leadership, project management, and organizational skills

Preferred Skills:

• Experience in a specific industry (e.g., SaaS, eCommerce, B2B, B2C, etc.)
• Familiarity with CRM and marketing automation tools
• Data-driven mindset with the ability to make strategic decisions based on insights
• Creative and agile approach to problem-solving and campaign execution
• Up-to-date with the latest marketing trends and technologies

Why Join Us:

• Opportunity to lead and shape the brand’s marketing strategy
• Collaborative team culture with room for innovation and creativity
• Competitive salary, performance incentives, and growth opportunities
• Flexible work environment and access to top-tier marketing tools

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, or a related field
• (Preferred) Master’s degree or MBA with a focus in Marketing or Strategy

Experience:

• 4–7+ years of professional experience in marketing roles
• Minimum 2 years in a supervisory or managerial capacity
• Proven success in planning, executing, and analyzing multi-channel marketing campaigns
• Experience managing marketing budgets, timelines, and teams
• Industry-specific experience (e.g., SaaS, retail, eCommerce, B2B, B2C) is a plus

Technical Skills:

• Proficiency in digital marketing tools and platforms, including:
  • Google Analytics / GA4
  • Google Ads, Meta Ads Manager, LinkedIn Ads
  • Email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo)
  • CRM tools (e.g., Salesforce, HubSpot CRM)
  • Project management tools (e.g., Asana, Trello, Monday.com)
• Understanding of SEO/SEM, PPC, content marketing, and social media strategy
• Familiarity with CMS platforms like WordPress or Shopify
• Competence in analyzing performance metrics and using data to inform decisions

Leadership & Strategic Skills:

• Ability to lead and mentor marketing teams and external partners
• Strong project management and organizational skills
• Strategic mindset with the ability to align marketing with overall business goals
• Excellent decision-making, budgeting, and forecasting abilities

Creative & Communication Skills:

• Strong written and verbal communication skills
• Ability to craft and oversee engaging content and brand messaging
• Comfortable presenting ideas and performance reports to stakeholders and executives
• Strong collaboration and interpersonal skills

Soft Skills:

• Highly organized, proactive, and self-motivated
• Adaptable to fast-paced environments and evolving priorities
• Excellent attention to detail and time management
• Problem-solving attitude with a passion for innovation

Preferred Qualifications:

• Google Ads or HubSpot certifications
• Experience with influencer marketing or PR
• Familiarity with UX/UI best practices in marketing
• Experience working in cross-functional or international teams