Job Details

Job Summary:

We are seeking a results-driven and tech-savvy Digital Marketing Specialist to plan, execute, and optimize our online marketing strategies across digital channels. The ideal candidate is analytical, creative, and passionate about driving measurable growth through data-driven campaigns, content, and performance marketing tactics.

Key Responsibilities:

• Digital Campaign Management
  Plan, execute, and manage digital marketing campaigns across paid and organic channels (Google Ads, Meta, LinkedIn, etc.)

• SEO & SEM
  Conduct keyword research, optimize website content, and manage paid search strategies to improve visibility and traffic.

• Email Marketing
  Create, test, and manage email campaigns using tools like Mailchimp, Klaviyo, or HubSpot.

• Social Media Marketing
  Develop and implement social media strategies to grow engagement and brand presence on platforms like Instagram, Facebook, LinkedIn, Twitter, and TikTok.

• Analytics & Reporting
  Track campaign performance and web traffic using Google Analytics, GA4, or other analytics tools; prepare reports and recommend improvements.

• Content Coordination
  Collaborate with content creators, designers, and external partners to develop assets for digital campaigns (ads, landing pages, emails, etc.)

• Conversion Rate Optimization (CRO)
  Monitor and improve website and landing page performance to boost conversion rates.

• Marketing Automation
  Utilize CRM and automation tools to segment audiences and streamline lead generation/nurturing efforts.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field
• 2–4+ years of experience in digital marketing, performance marketing, or a similar role
• Hands-on experience with platforms such as Google Ads, Meta Ads Manager, Google Analytics, and SEO tools like SEMrush or Ahrefs
• Knowledge of CMS platforms (e.g., WordPress, Shopify) and email marketing software
• Strong analytical and project management skills
• Up-to-date with the latest trends and best practices in digital marketing and measurement

Preferred Skills:

• Google Ads and/or HubSpot certification is a plus
• Experience with A/B testing and CRO tools (e.g., Hotjar, Optimizely)
• Working knowledge of HTML/CSS is a plus
• B2B and/or eCommerce marketing experience

Why Join Us:

• Be part of a fast-growing, forward-thinking marketing team
• Opportunity to shape and scale digital strategies
• Dynamic work environment with room for growth
• Competitive salary, benefits, and flexible work arrangements

Education:

• Bachelor’s degree in Marketing, Digital Media, Communications, Business, or a related field
  (A combination of education and relevant experience may be considered)

Experience:

• 2–4+ years of hands-on experience in digital marketing or a similar role
• Proven track record of managing and optimizing online campaigns (PPC, social media, email, SEO/SEM, etc.)
• Experience with performance marketing, lead generation, or eCommerce (depending on company type)

Technical Skills:

• Proficiency in digital marketing platforms and tools, such as:
  • Google Ads, Meta Ads Manager
  • Google Analytics / GA4, Tag Manager
  • SEO tools (e.g., SEMrush, Ahrefs, Moz)
  • Email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo)
  • Social media management tools (e.g., Hootsuite, Buffer, Later)
  • CMS platforms (e.g., WordPress, Shopify)
• Basic understanding of HTML/CSS is a plus
• Experience with A/B testing and conversion optimization tools (e.g., Hotjar, Optimizely)

Analytical & Strategic Skills:

• Strong analytical skills to assess campaign performance and translate data into actionable insights
• Ability to create detailed reports and dashboards to track KPIs and ROI
• Knowledge of customer segmentation, funnel optimization, and user journey mapping

Creative & Communication Skills:

• Solid understanding of content marketing and visual storytelling
• Strong written and verbal communication skills
• Ability to collaborate with cross-functional teams including content creators, designers, and developers

Soft Skills:

• Detail-oriented, organized, and proactive
• Strong time management and multitasking abilities
• Adaptable to new tools, platforms, and fast-changing digital trends
• Self-motivated and comfortable working independently or as part of a team

Preferred Qualifications (Nice to Have):

• Google Ads, Google Analytics, or HubSpot certifications
• Experience in eCommerce, SaaS, or B2B marketing
• Familiarity with influencer marketing or affiliate marketing
• Knowledge of emerging platforms (e.g., TikTok Ads, Threads, Pinterest Ads)