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Marketing & Branding

Business_Solutions | Madinet Nasr | Full Time

0 | 3 weeks ago

Job Description

Job Summary:

We are looking for a talented and imaginative Content Creator to produce engaging, original content that speaks to our audience and aligns with our brand voice. The ideal candidate is a storyteller at heart—skilled in writing, visual creation, and digital trends—who can develop high-quality content across multiple platforms to support marketing objectives and drive engagement.


Key Responsibilities:

  • Content Development
    Create original written, visual, and video content for social media, websites, blogs, email campaigns, and other digital platforms.

  • Social Media Content
    Develop and schedule engaging posts, reels, stories, and captions tailored to each platform (Instagram, TikTok, LinkedIn, YouTube, etc.).

  • Copywriting
    Write compelling marketing copy, product descriptions, captions, and blog articles aligned with brand tone and audience needs.

  • Visual Creation
    Collaborate with design teams or create basic graphics, photography, or video content for campaigns and brand storytelling.

  • Content Planning & Strategy
    Assist in content calendar planning, brainstorm creative ideas, and stay ahead of trends to bring fresh content ideas to life.

  • Brand Consistency
    Ensure all content aligns with brand guidelines, tone, and messaging.

  • Performance Tracking
    Monitor content performance and engagement metrics, making data-driven recommendations for improvement.


Qualifications:

  • Bachelor’s degree in Marketing, Communications, Journalism, Media, or related field (or equivalent experience)
  • 2+ years of experience in content creation, copywriting, or digital marketing
  • Strong portfolio of written and/or visual content
  • Excellent writing, editing, and storytelling skills
  • Proficient in social media platforms, content management systems (CMS), and basic design tools (e.g., Canva, Adobe Suite)
  • Comfortable creating both short-form and long-form content
  • Familiarity with SEO best practices and digital analytics tools (e.g., Google Analytics)

Preferred Skills:

  • Video editing and basic photography skills
  • Experience in influencer marketing or community management
  • Understanding of audience targeting and engagement strategies
  • Knowledge of trends in digital media, pop culture, and brand storytelling

Why Join Us:

  • Creative freedom and space to innovate
  • Supportive, collaborative team culture
  • Opportunity to grow your personal brand while building ours
  • Competitive salary and flexible working arrangements
Requirements

Education:

  • Bachelor’s degree in Marketing, Communications, Journalism, Media, English, or a related field (or equivalent experience)

Experience:

  • 1–3+ years of experience in content creation, social media, copywriting, or digital marketing
  • Proven portfolio showcasing a variety of content types (written, visual, video, etc.)
  • Experience working with brands, either in-house or agency-side, is a plus

Technical Skills:

  • Proficiency in content creation tools such as:
    • Design: Canva, Adobe Photoshop, Illustrator, InDesign
    • Video: Adobe Premiere Pro, Final Cut Pro, CapCut
    • Scheduling/Publishing: Hootsuite, Buffer, Later
    • CMS: WordPress, Squarespace, etc.
  • Familiarity with SEO principles, keyword research, and basic HTML
  • Understanding of social media algorithms, analytics, and performance tracking tools (e.g., Meta Insights, Google Analytics)

Creative Skills:

  • Strong writing, editing, and storytelling ability
  • Ability to generate creative ideas that resonate with different target audiences
  • Visual eye for design, layout, and branding consistency
  • Capable of creating engaging content in various formats (blogs, videos, infographics, reels, etc.)

Soft Skills:

  • Excellent communication and collaboration skills
  • Strong attention to detail and time management
  • Proactive, self-motivated, and comfortable working independently
  • Adaptability to shifting trends, platforms, and content styles
  • Ability to receive and apply feedback quickly

Preferred Qualifications:

  • Knowledge of branding, marketing funnels, or customer journey mapping
  • Experience in influencer collaboration or UGC (User-Generated Content)
  • Ability to shoot and edit short-form video content (especially for TikTok, Instagram Reels, and YouTube Shorts)
  • Understanding of tone, voice, and audience segmentation
Experience
1-3+
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