Job Details

Job Title: Brand Strategist

Location: [Insert Location or "Remote"]
Department: Marketing/Brand
Reports To: Brand Director / Chief Marketing Officer
Type: [Full-Time/Part-Time/Contract]

Job Summary:

We are seeking a creative, analytical, and results-driven Brand Strategist to develop and execute branding initiatives that elevate our market presence, deepen customer loyalty, and ensure brand consistency across all channels. This role involves a combination of market research, brand positioning, storytelling, and cross-functional collaboration to help shape the voice, perception, and identity of our brand.

Key Responsibilities:

• Brand Strategy Development
  Develop and implement strategic brand plans that align with business goals and target audience insights.

• Market Research & Analysis
  Conduct competitive analysis, consumer research, and market trend evaluations to inform brand decisions.

• Brand Positioning
  Define and refine brand positioning, value propositions, and messaging frameworks.

• Campaign Collaboration
  Partner with marketing, creative, and product teams to ensure brand alignment in campaigns, content, and customer touchpoints.

• Messaging & Storytelling
  Craft compelling narratives and ensure consistency across all brand messaging and communications.

• Brand Guidelines Management
  Create and maintain brand guidelines, ensuring consistency in voice, tone, design, and identity.

• Performance Monitoring
  Track brand performance metrics, evaluate the effectiveness of strategies, and adjust as needed.

• Stakeholder Engagement
  Present brand strategies and insights to internal teams, executives, and external partners.

Qualifications:

• Bachelor's degree in Marketing, Communications, Branding, or related field (Master’s is a plus)
• 3–5+ years of experience in brand strategy, marketing, or related roles
• Strong portfolio of past branding work and campaigns
• Excellent written and verbal communication skills
• Analytical mindset with a deep understanding of consumer behavior
• Proficiency in marketing tools, research platforms, and brand tracking software
• Strong collaboration and project management skills

Preferred Skills:

• Experience with digital and content strategy
• Background in both B2B and B2C environments
• Knowledge of SEO, SEM, and social media platforms
• Familiarity with design thinking and user experience (UX) principles

Why Join Us:

• Opportunity to shape and grow a brand with real impact
• Collaborative and innovative team culture
• Career development and growth opportunities
• Competitive compensation and benefits package

Education:

• Bachelor’s degree in Marketing, Communications, Advertising, Business, or a related field (Master’s degree is a plus)

Experience:

• 3–5+ years of proven experience in brand strategy, marketing, advertising, or related roles
• Demonstrated success in developing and executing brand positioning and campaigns
• Experience working with cross-functional teams, including creative, digital, and product teams

Technical Skills:

• Proficiency in brand research tools and marketing analytics platforms (e.g., Nielsen, SEMrush, Google Analytics, etc.)
• Familiarity with creative and presentation tools (e.g., Adobe Creative Suite, Canva, PowerPoint, Figma)
• Strong understanding of digital marketing channels, SEO/SEM, and social media strategies

Core Competencies:

• Deep understanding of brand development and consumer behavior
• Strong strategic thinking and analytical abilities
• Exceptional storytelling and communication skills, both written and verbal
• Ability to synthesize complex data into clear, actionable insights
• High attention to detail and consistency in branding elements

Soft Skills:

• Strong interpersonal skills and the ability to influence stakeholders
• Creative mindset with a passion for innovation and brand building
• Excellent organizational and time-management skills
• Comfortable working in a fast-paced, dynamic environment
• Collaborative team player who can also work independently

Preferred Qualifications:

• Experience in both agency and in-house brand roles is a plus
• Experience with brand launches, rebranding, or global brand strategies
• Familiarity with UX/UI and customer journey mapping